There are millions of online stores, but not all of them are successful. What makes one store a success while another a failure? Well, much of it comes down to learning how to sell online. You’ll find that there are quite a few things that can be done to ensure that you are more successful.

Be Creative with the Name of Your Store

The name of your store is a part of your brand. What does your name say about you? It can be a made-up word, a combination of two or three words, or even feature the city in which you reside.

Your store name should never limit you from being able to grow in the future. This is why it’s usually not a good idea to be geo-specific. Further, don’t list a single product in your name in case you decide to diversify.

The name of your store should also be your domain name. By ensuring that they match, it makes it easier for people to remember who you are.

Your domain name can end in a variety of extensions, too – such as .STORE or .ONLINE. These can help to show that you’ve got an online store. Plus, you won’t have to worry about a domain being taken already.

Establish Trust

Asking people to buy from you online requires trust. It’s different than going into a storefront because people can see you, see the products, and walk away with a product in their hand.

When you conduct business online, it involves establishing trust. Why? People have to rely on an image online and trust that it’s the real deal – and that you’re actually going to mail the product once they’ve made their purchase.

Be honest and share information. Include where your business is located. Create an “About Me” page where you can share the story of your business. Be sure that you have contact details, too.

All of the content should be user-friendly. When you are forthcoming about everything, it can establish trust and provide buyers with the confidence they need to complete transactions.

Keep it Simple

There’s no need to overcomplicate any aspect of your online store. When there are more pages to navigate, multiple steps to check out, or anything else, it can result in confusion or frustration. Confused or frustrated consumers won’t do business with you – and they certainly won’t be back to try again.

Create a homepage that welcomes people and offers a call to action where they can start shopping immediately. Ensure that you keep the product descriptions simple. Guide people to the shopping cart so that they can buy what they want and move on.

Market Online

The only way that consumers will know about your online store is by marketing. The good news is that there are a few marketing strategies that you can deploy:

Search engine optimization: Make it easy for people to find you by searching in a search engine.

Social media: Establish a presence on platforms where your target audience hangs out.

Digital marketing: Create ads on high-traffic websites so people can learn more about you.

As you grow your business, you’ll find that marketing is an ongoing process.

Use the Right Features for Support

Learning how to sell online can seem as though it’s overwhelming. While there are a number of steps to consider, you’ll want to use the features of your online store platform to help you with it all.

Some features that can be game-changers:

  • Inventory management
  • Order fulfillment
  • Integrated payment processor
  • Built-in blog
  • SEO
  • Language & currency conversions
  • Rating and reviews
  • Custom search

You can choose to use any and all of the features being offered. It’s all a matter of deciding what features will take you to the next level. If you don’t want to handle various components on your own, there’s usually a tool that will do it for you – or at least simplify the process.

The success of your online store is achievable. Once you have an idea, you simply have to manage the details. With enough organization and creativity, you can ensure that you have a successful launch of your product line and maintain it for many years to come.